If you’re about to open up a restaurant then you need to have a restaurant business plan properly written. You probably have a pretty good idea of some or perhaps most of the things you need to include in your plan, but there are probably some things you don’t know you should include. So let’s take a look at what you need to include when you write a restaurant business plan sample.
Overall you need to include five bigger topics in your plan. These five topics are an Executive Summary, History and Position to Date, Market Research, Business Strategy and Operations.
The first thing you need to do when you write a restaurant business plan sample is to write an Executive Summary. In the Executive Summary there are a few issues you need to address. These issues include: a description of the company, a mission statement, products and services you will offer, a financial forecast, and financing requirements. All of this information will help lay the foundation for what your restaurant will do and how you plan to do it.
The next issue you need to write about is History and Position to Date. This will take things a step further and lay even more of a foundation while including more details. While writing this part of your plan you should include: the company’s mission, the management teams and key personnel, services (more in depth), a company history, guarantees and warranties you’ll offer, and your business structure.
The third part of the business plan is arguably the most important. This will help you predict how successful your business will be and how you can make your restaurant as successful as possible. This part should include: economic and social factors, competitive environment, long-term opportunities, geographic area, customer description, target customers, market definition, market opportunities, competitive analysis, competitive advantages, competitive positions, and potential future competition. All of this information should be researched and then analyzed thoroughly. The answers you’ll get during this part will be invaluable to the future success of your restaurant.
The fourth topic you need to address while writing your restaurant business plan is your business strategy. This part should outline exactly how you will attract customers and how you plan to keep them coming back. The topics you should address during this part are: customer incentives, advertising and promotion, sales and marketing, and commission. The information you include in this part will directly lead to how well your restaurant is going to be doing.
Finally you want to outline your operations. This final part will include the specifics of how your business will be run on a daily basis. This part should include things like: how many employees you’ll have, what type of employees you’ll have, what you’ll serve, how you want your menus to look, etc. Basically anything that goes into the daily operation of your business needs to be addressed in this final part.
If you plan to open a restaurant then you need to have a restaurant business plan properly done. Your plan should include the broad topics of Executive Summary, History and Position to Date, Market Research, Business Strategy, and Operations.